SEO Updates & Changes

Track the latest technical improvements and SEO enhancements to our orthotic equipment website.

Last Updated: 2025-11-03 at 8:30:50 PM

This page is automatically generated after each deployment to help search engines discover fresh content.

Recent Technical Enhancements

Enhanced Schema Implementation

Added comprehensive VideoObject, HowTo, and Review schema to all pillar pages for maximum SGE optimization.

  • • VideoObject schema for equipment workflow videos
  • • HowTo schema with step-by-step setup guides
  • • Product and Review schema with customer testimonials
  • • 41 schema types per pillar page for rich results eligibility

Post-Deploy SEO Automation

Implemented comprehensive SEO automation system for faster search engine discovery.

  • • Automated sitemap and video sitemap generation
  • • Google and Bing search engine pinging
  • • Google Search Console API integration
  • • Priority URL monitoring and inspection

B2B National Focus Optimization

Corrected business model positioning from local clinic to national B2B equipment manufacturer.

  • • Removed inappropriate local market pages
  • • Focused on nationwide equipment sales
  • • Optimized for orthopedic and podiatry professionals
  • • Clean sitemap with 45 focused B2B pages

Priority URLs Recently Updated

These critical pages have been enhanced with the latest SEO improvements:

Technical Implementation

Sitemap Management

  • • XML sitemap: /sitemap.xml
  • • Video sitemap: /video-sitemap.xml
  • • Automated generation on deploy
  • • Search engine ping automation

Schema Markup

  • • Article, FAQPage, Product schema
  • • VideoObject for equipment demos
  • • HowTo for setup instructions
  • • Review schema with ratings